It's been an exciting year at LendOS. We've grown our team, built cutting-edge software and discussed the future with so many of you! Now we take our company's next step by redefining our brand. Here is why:
The name LendOS comes from joining Lend + OS. The idea being that our platform will be the operating system for your lending operations. In our new mark and logo, we wanted to convey interconnectivity and motion.
Here are three key elements of our new mark and their intended meanings:
1. The 'D' and 'O' are linked to represent the spirit of connection between market participants as well as our core decision to utilize distributed ledger technology.
2. The gradient in the OS represents movement at speed, as in the way light travels through a fiber optic cable... the way we hope data will move in our market.
3. The fluid continuity of the 'OS' (no letter separation) represents the transition from a world of software/data rigidity to one of seamless flexibility.
We love understanding the meaning behind company names and marks/logos, so we thought we'd share ours. Hope you like it!
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